Innovative Pedagogical Approaches in Management Sciences
Grębosz-Krawczyk, Magdalena, Otto, Jacek
Where is the social impact? Key barriers to knowledge valorisation
Grębosz-Krawczyk, Magdalena, Sowa, Mateusz
Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region
Milczarek, Sławomir, Grębosz-Krawczyk, Magdalena
Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region
Milczarek, Sławomir, Grębosz-Krawczyk, Magdalena
New Product Development (NPD) Process – An Example of Industrial Sector
Kazimierska, Marianna, Grębosz-Krawczyk, Magdalena
Co-branding Strategy as a Source of Innovation on International Market
Grębosz-Krawczyk, Magdalena, Pointet, Jean-Marc