Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands
Fournier, Susan
Editorial: Brand Risk
Fournier, Susan, Srinivasan, Shuba
The Frontlines of Brand Risk
Fournier, Susan, Srinivasan, Shuba
Monitoring Marketing Sources of Brand Reputation Risk
Fournier, Susan, Srinivasan, Shuba
Branding and the Risk Management Imperative
Fournier, Susan, Srinivasan, Shuba
Managing the Human in Human Brands
Fournier, Susan, Eckhardt, Giana
At-Risk Brand Relationships and Threats to the Bottom Line
Hupp, Oliver, Robbins, David, Fournier, Susan
Turning Socio-Political Risk to Your Brand’s Advantage
Fournier, Susan, Srinivasan, Shuba, Marrinan, Patrick