Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments
Buder, Fabian, Dieckmann, Anja, Dietrich, Holger, Wieting, Julia
Are You Too Successful to Digitalize? How to Fight Innovation Blindness
Neus, Andreas, Buder, Fabian, Galdino, Fernando
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting
Buder, Fabian, Kittinger-Rosanelli, Christine
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Hesel, Nina, Buder, Fabian, Unfried, Matthias
The Illusion of Free Choice in the Age of Augmented Decisions
Buder, Fabian, Pauwels, Koen, Daikoku, Kairun
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Buder, Fabian, Di Napoli, Stefano, Gasser, Florian
Beyond the Buzz: Creating Marketing Value with Generative AI
Buder, Fabian, Hesel, Nina, Dietrich, Holger
Brand Purpose and Brand Success
Zürn, Michael, Buder, Fabian, Unfried, Matthias