Beyond the Buzz: Creating Marketing Value with Generative AI
Buder, Fabian, Hesel, Nina, Dietrich, Holger
Brand Purpose and Brand Success
Zürn, Michael, Buder, Fabian, Unfried, Matthias
Are You Too Successful to Digitalize? How to Fight Innovation Blindness
Neus, Andreas, Buder, Fabian, Galdino, Fernando
The Illusion of Free Choice in the Age of Augmented Decisions
Buder, Fabian, Pauwels, Koen, Daikoku, Kairun
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Hesel, Nina, Buder, Fabian, Unfried, Matthias
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting
Buder, Fabian, Kittinger-Rosanelli, Christine
Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments
Buder, Fabian, Dieckmann, Anja, Dietrich, Holger, Wieting, Julia
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Buder, Fabian, Di Napoli, Stefano, Gasser, Florian