The Role of Hedonic Motivation in Online Clothing Purchase Decisions
David-Florin Ciocodeică, Iustinian Barghier, Horia Mihălcescu, Florina Botezatu
The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry
David-Florin Ciocodeică, Iustinian Barghier, Horia Mihălcescu