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for the term ""Ayu, Astried Rusty Febri""
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Article
Abstract
How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment
Herning Indriastuti
,
Tetra Hidayati
,
Asnawati
,
Dwi Martiyanti
,
Astried Rusty Febri Ayu
,
Lennora Putit
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