Social Media Channel as a Strategic Advertising Tool for Small and Medium Enterprise (SME’s) Sustainability: Evidence From a Developing Nation
Amoah, John, Jibril, Abdul Bashiru
COVID-19 Pandemic and Future Business Prospects: A Conceptual Study
Amoah, John, Jibril, Abdul Bashiru, Owusu, Victor Kwarteng, Odei, Michael A., Naatu, Felicia
Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach
Amoah, John, Belás, Jaroslav, Khan, Khurram Ajaz, Metzker, Zdenko
Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana
Attor, Cleophas, Jibril, Abdul Bashiru, Amoah, John, Chovancova, Miloslava
Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm
Amoah, John, Nutakor, Felix, Li, Jinke, Jibril, Abdul Bashiru, Sanful, Benjamin, Odei, Michael Amponsah