Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender
Amor, Jaime SC, Alguacil, Mario, Crespo-Hervás, Josep, Calabuig, Ferran
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Dos-Santos, Manuel Alonso, Alguacil, Mario, Pérez-Campos, Carlos, Velasco-Vizcaíno, Franklin