Integrating Sustainability and Digitalization in Business Model Innovation. A Bibliometric Study
Ogrean, Claudia, Herciu, Mihaela, Tichindelean, Mihai
The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach
Tichindelean, Mihai
Do Loyal Customers Buy Differently? Examining Customers’ Loyalty in a Self-Service Setting
Țichindelean, Mihai, Ogrean, Claudia, Herciu, Mihaela
Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights
Duralia, Oana, Ogrean, Claudia, Țichindelean, Mihai, Țichindelean, Monica