The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach
Mihai Tichindelean
Do Loyal Customers Buy Differently? Examining Customers’ Loyalty in a Self-Service Setting
Mihai Țichindelean, Claudia Ogrean, Mihaela Herciu
Integrating Sustainability and Digitalization in Business Model Innovation. A Bibliometric Study
Claudia Ogrean, Mihaela Herciu, Mihai Tichindelean
Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights
Oana Duralia, Claudia Ogrean, Mihai Țichindelean, Monica Țichindelean