The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation
Kundrotaitė, Viktorija, Šontaitė-Petkevičienė, Miglė
Emotional Content in Charitable Foundations’ Communication on Social Media: A Case Study Approach
Kundrotaitė, Viktorija, Šontaitė-Petkevičienė, Miglė
The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation
Šontaitė-Petkevičienė, Miglė, Grigaliūnaitė, Rūta
Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior
Šontaitė-Petkevičienė, Miglė, Vaščėgaitė, Aušrinė
The Use of Cause-Related Marketing to Build Good Corporate Reputation
Šontaitė-Petkevičienė, Miglė, Grigaliūnaitė, Rūta