Influence of Variables: Pharmacist Recommendation, Positive Word of Mouth, Brand Popularity, and Perceived Effectiveness on Attitude Toward Brand with Trust Toward Brand as a Mediating Variable in the OTC Drug
Chapter in the book
Publisher:PPM School of Management
By: Pauline Gunanta and Widyarso Roswinanto
Open Access
|Nov 2024Table of contents
Frontmatter
Table of Contents
Stock Closing Price Prediction Using Time-Variant Auto-Regressive Model and Error Analysis (Case Study: Banking Subsector on Indonesia Stock Exchange)
Analysis of Good Corporate Governance, Corporate Social Responsibility and Net Profit Margin on Corporate Value in Indonesian Banking Sector Using Regression Tree Algorithm
Examining the Impact of Guest Experience on Satisfaction, Brand Loyalty, and Repurchase Intention in Indonesian Hotels
Live-Streaming Shopping: The Role of Interaction, Discounts, and Trust in Increasing Online Purchase Intention in Instagram and Shopee Platforms
The Role of Gender in Shaping Entrepreneurial Intention of University Students in Indonesia
Trust and Customer Satisfaction of Online Transportation Service Users During the New Normal Period in Jakarta
The Role of Information Technology in Risk Management in the Service Sector (Case Study on Accounting Service Firms in Pontianak)
Exploration of the Differences in Entrepreneurship Ethos between Generation Y and Generation Z in the Context of MSMES in Pontianak City
The Effect of Product Creativity on Customer Retention Through Social Media Marketing for Food and Beverage Entrepreneurs IKABOGA, APKULINDO and PPJI in JABODETABEK
Generation Z as Workforce Prospect in Indonesia: The Influence of Flexible Work Arrangements on Job Satisfaction
The Influence of Competency and Relationship Management on Employee Satisfaction
Systematic Literature Review for Startup with Initial Coin Offerings (ICO)
The Influence of Exposure to Content Creator Vina Muliana's Job Interview Tips Content on Learning Outcomes in Job Interview Selection
Influence Customer Experience, Customer Satisfaction, Brand Reputation, and Customer Loyalty to Repurchase Intention At Hotel Mercure Jakarta Simatupang
The Attitude of Students Higher Education Towards Entrepreneurship Education at University in Indonesia
The Influence of Brand Image on Repurchase Intention with Customer Satisfaction and E-WOM as Mediating Variables in Local Shoe Products in Indonesia
Increasing Guest E-Loyalty Through Online Brand Advocacy
Enhancing Employee Performance via Transformational Leadership, Career Development, Employee Engagement and Work Environment: The Mediating Function of Employee Loyalty
Impact of Social Media Key Opinion Leaders on Consumer Perception, Brand Loyalty, and Purchase Intention at Ibis Styles Jakarta Airport.
Antecedents of Turnover Intention: A Relationship Model for Predicting Turnover Intention
Examining the Influence of Perceived Online Search Benefits and Perceived Offline Purchase Benefits on Webrooming Intention with Product Category as Moderator
Evaluating Integrated Marketing Communication Strategy Bobo Magazine Collector's Edition
Strategic Transformation and Sustainable Growth: A Comprehensive Business Model Canvas for an Indonesian SME Tax Consultant (2025-2030)
Gen Z Online Purchase Decisions on Fashion Products: The Influence of Live Streaming and Online Customer Reviews
Perceived Organizational Support, Sustainability Implementation, and Its Impact on Millennial Employee Engagement
Unraveling the Dynamics of MSME Taxpayer Compliance: The Influence of Compliance Factors and Taxpayer Trust
Factors of Interest in Using Accounting Digitalization: Analysis of Utilization, Convenience and Perceived Risk
The Roles of Human Resources Department in Digital Transformation
The Effect of Corporate Governance and Ownership Structure on Financial Performance with ESG Disclosure as a Moderating Variable in Companies Listed on the Indonesia Stock Exchange
Portfolio Optimization for Green Sharia Stocks: Unlocking Indonesia Sustainable Islamic Finance Potential
Mitigation Strategies for Key Personnel Resignation Risk and Loss of Critical Information in Managing the Main Information System: COBIT Approach and Risk Management Analysis
Effect of Financial Factor and Accounting Anomaly on Financial Fraud Detection in Mining Sector Companies Listed on the Indonesia Stock Exchange 2021 – 2023
Navigating Digital Transformation: Implications for Corporate Governance and Risk Management (Strategies for Resilience in the Era of Technological Disruption)
The Effect of Moral Reasoning, Locus of Control, And Code of Ethics on The Level of Behaviour Rationalizing Fraud Condition
The Investigation of Open Innovation Research by Asean Scholars: A Bibliometric Analysis of Scopus Publications From 2009 to 2024
Analyzing Factors Influencing Turnover Intention among Generation Z and Millennial Employees (Case Study in the Banking Sector of Pontianak)
Analysis of the Influence of Internal Control, Integrity, and Rewards on Fraud Prevention
Beyond the Bottle: Analyzing the Target Market for Perfume-Mixing Workshops in Jabodetabek
Sustainable Human Resources Management for Gen-Z: How to Attract them in Applying to Jobs?
The Influence of Media Exposure and Sales Promotion Live Streaming of TikTok Shop on Consumptive Behaviour in Indonesia Z Generations
The Influence of Green Supply Chain Management and Green Intellectual Capital on Firm Performance with Competitive Advantage as Intervening Variable
The Influence of Strategic Management Accounting, Green Organisational Culture on MSME Performance with Competitive Advantage as Intervening Variable
The Effect of Strategic Partnerships on Hospitality Business Performance in West Java with Competitive Advantage as an Intervening Variable
Improving The Competitiveness of the Hospitality Management Industry Through Digital Marketing Strategies using Boston Consulting Group (BCG) Matrix Analysis: A Literature Review
How Fintech Changes the Financial Services Industry in Vietnam: Insights From Case Studies
Influence of Variables: Pharmacist Recommendation, Positive Word of Mouth, Brand Popularity, and Perceived Effectiveness on Attitude Toward Brand with Trust Toward Brand as a Mediating Variable in the OTC Drug
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PDF ISBN: 978-83-67405-85-0 | DOI: 10.2478/9788367405850
Publisher: PPM School of Management
Copyright owner: © 2024 Rosita Fitriyani et al., published by Sciendo
Publication date: 2024
Language: English
Pages: 534