Table of contents
Frontmatter
PREFACE
CONTENTS
CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES
CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION
CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING
CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS
CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION
CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER
9 chapters available
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PDF ISBN: 978-83-66675-24-7 | E-Pub ISBN: 978-83-66675-25-4 | Paperback ISBN: 978-83-66675-23-0 | DOI: 10.2478/9788366675247
Publisher: Sciendo
Copyright owner: © 2020 Sciendo
Publication date: 2020
Language: English
Pages: 127
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