Chapter 1: The Purpose of Market Research
Chapter in the book
Publisher:Mercury Learning and Information
By: MARCUS GONCALVES
Paid access
|Sep 2024
Table of contents
Frontmatter
Contents
Preface
Acknowledgments
Chapter 1: The Purpose of Market Research
Chapter 2: Market Research Ethics
Chapter 3: Defining the Research Objective
Chapter 4: Secondary Research Methods
Chapter 5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping
Chapter 6: Qualitative Primary Research: Surveys, Focus Groups, and Observation Studies
Chapter 7: Survey Development
Chapter 8: Sampling Techniques
Chapter 9: Survey Distribution
Chapter 10: Data Analytics Tools and Descriptive Statistics
Chapter 11: Data Analysis — Hypothesis Testing
Chapter 12: Data Analysis: Inferential Statistics
Chapter 13: Communicating Results: Reporting Tools and Data Visualization
Appendix: Answers to Odd-Numbered Questions
Index
19 chapters available
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PDF ISBN: 978-1-5015-2002-0 | E-Pub ISBN: 978-1-5015-2005-1 | Hardback ISBN: 978-1-5015-2288-8 | DOI: https://doi.org/10.1515/9781501520020
Publisher: Mercury Learning and Information
Copyright owner: © 2024 Walter de Gruyter GmbH, Berlin/Boston
Publication date: 2024
Language: English
Pages: 240