Skip to main content

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication Cover

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication

Publisher:Bentham Science

By: Chandrani Singh, Manisha Pipariya and Anamika Singh

Paid access

|Jan 2026

E-Book €44.99Institutions €189.95

E-Book €44.99Institutions €189.95

Metrics

PDF ISBN: 979-8-89881-285-0

Publisher: Bentham Science

Copyright owner: © 2026 Bentham Science Publishers

Publication date: 2026

Language: English

Pages: 235

Related subjects:

Business and economics,

Political economics,

Political economics, other

People also read

.blurhash-client-img { display: none !important; }

Marketing Management Essentials You Always Wanted To Know

Vibrant Publishers, Callie Daum, Michelle Bartonico

.blurhash-client-img { display: none !important; }

Marketing in a Digital World: Strategies, Evolution and Global Impact

.blurhash-client-img { display: none !important; }

Modern Advertising Essentials You Always Wanted to Know

Vibrant Publishers, Maria Isa

.blurhash-client-img { display: none !important; }

Social Media Marketing & Branding

Ankit Srivastava

.blurhash-client-img { display: none !important; }

Modern Communication with Social Media

.blurhash-client-img { display: none !important; }

Implementing an Integrated Management System (IMS)

.blurhash-client-img { display: none !important; }

Modern Marketing Using AI

Malay A. Upadhyay, Pooja Chitnis

.blurhash-client-img { display: none !important; }

Modern Communication with Social Media

.blurhash-client-img { display: none !important; }

Digital Marketing Essentials You Always Wanted To Know

Vibrant Publishers

.blurhash-client-img { display: none !important; }

Digital Marketing

Rajan Gupta, Supriya Madan