Disruptive Technologies and Business Innovation: IoT in Perspective

Publisher:Bentham Science

By: Mohammed Majeed, Jonas Yomboi, Sulemana Ibrahim and Esther Asiedu

Paid access

|Feb 2025

E-Book €35.99Institutions €151.95

Description

This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape.

The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches.

The book also examines IoT's role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT's role in business innovation.

Readership

Researchers, business students and marketing professionals.

Authors

Metrics

PDF ISBN: 978-981-5322-88-0

Publisher: Bentham Science

Publication date: 2025

Language: English

Pages: 150

Related subjects:

Business and economics,

Political economics,

Political economics, other