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Changing Competitive Business Dynamics Through Sustainable Big Data Analysis Cover

Changing Competitive Business Dynamics Through Sustainable Big Data Analysis

Volume in the series
IoT and Big Data Analytics
Publisher:Bentham Science
By: Sukanta Kumar Baral,  Erdener Kaynak,  Richa Goel,  Vishal Jain and  Tilottama Singh  
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|Aug 2024
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This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.

Readership

Business students, researchers, managers and entrepreneurs.
PDF ISBN: 978-981-5256-65-9
Publisher: Bentham Science
Copyright owner: © 2024 Bentham Science Publishers
Publication date: 2024
Language: English
Pages: 285
Related subjects:
Business and economics,
Finance

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