Artificial Intelligence in Business Management

Publisher:Bentham Science

By: Mohammed Majeed

Paid access

|Aug 2024

E-Book €35.99Institutions €140.95

Description

Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning from this book to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers.

The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.

Readership

Researchers and professionals in business, economics and allied disciplines.

Authors

Metrics

PDF ISBN: 978-981-5238-21-1

Publisher: Bentham Science

Publication date: 2024

Language: English

Pages: 166

Related subjects:

Business and economics,

Political economics,

Political economics, other