Step by Step manual to learn Marketing, Advertising, and Public Relations Key Features Basics of Visual Social Marketing Impact of Visual Social Marketing Social Media Marketing strategies Simplified English especially suited for an Indian audience Concepts explained with the help of relevant figures, diagrams and examples Exercises for readers at the end of each section Description The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals, it has numerous examples and case studies to help gain the desired clarity. What You Will Learn Visual Social Media Marketing and its Impact Social Media Marketing Strategies Inbound Marketing, Visual Social Media Marketing Tools Who this book is for You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents 1. Basics of Visual Social Media Marketing 2. Impact of Visual Social Media 3. Social Media Marketing Strategies 4. Using Video for Social Media Marketing 5. Inbound Marketing: An Introduction 6. Visual Social Media Marketing Tools – II 7. Advanced Tools for Visual Social Media Marketing About the Author Dr Chandrani Singh is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of Management Vadgaon, Pune and has a rich experience of over eighteen years in the academic sector. Dr Abiresh Abraham is a post-graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. Ajit Pandey is 33 years old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development.
