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Decoding Data Cover

Decoding Data

A Complete Guide to Business Intelligence

Publisher:UTS ePRESS
Open Access
|Apr 2026

Authors

Amara Atif

University of Technology Sydney, AU
School of Computer Science, Faculty of Engineering and IT
amara.atif@uts.edu.auORCID profile

Dr Amara Atif is a Senior Lecturer in the School of Computer Science, Faculty of Engineering and IT (FEIT), at the University of Technology Sydney (UTS), Australia. Amara is an expert in educational technology, with a comprehensive skill set that includes research and development in the design of technology-enhanced learning environments, human-computer interaction, artificial intelligence in education, and learning analytics/educational data mining.

M. A. Qureshi

Torrens University Australia, AU
Design and Creative Technology vertical
atif.qureshi@torrens.edu.au

Atif holds a PhD in Software Engineering with expertise in the areas of software modelling, meta-modelling, enterprise architecture and business analysis. 

Yang Yang

University of Newcastle Australia, AU
School of Computer and Information Sciences
yang.yang10@newcastle.edu.auORCID profile

Dr Yang Yang is a lecturer at the University of Newcastle, Australia, with expertise in demography forecasting, climate data analysis, and functional time series modelling. He holds a PhD in Statistics from ANU and has published extensively in top-tier journals.

Meena Jha

Central Queensland University, AU
School of Engineering and Technology
m.jha@cqu.edu.auORCID profile

With a degree in Electronics and Communication Engineering and a Master and Ph.D. in the area of Computer Science, Associate Professor Meena Jha is a researcher and educator in the field of computer science and IT in the School of Engineering and Technology (SET), at Central Queensland University (CQUniversity) in Sydney, Australia.

Florence Mwagwabi

Murdoch University, AU
College of Science, Technology, Engineering and Mathematics
F.Mwagwabi@murdoch.edu.auORCID profile

Dr. Florence Mwagwabi is a Senior Lecturer in Information Technology, Discipline Lead and Academic Chair Transnational Education (IT) at Murdoch University’s Singapore campus.

Marcella Papini

University of Newcastle Australia, AU
School of Computer and Information Sciences
marcella.papini@newcastle.edu.auORCID profile

Dr Marcella Papini is a production engineer (also known as industrial engineer) and university lecturer in Data Science and Optimisation at the University of Newcastle, Australia.

PDF ISBN: 978-1-923373-06-8 | E-Pub ISBN: 978-1-923373-07-5 | DOI: https://doi.org/10.5130/aan
Publisher: UTS ePRESS
Publication date: 2026
Language: English
Pages: 320