Advertising on Google: The High Performance Cookbook

Key Features

Book Description

What you will learn

• Tracking and reporting tips that will maximize your returns
• Take your Adwords account to the next level using the overlooked advanced features
• Research your market and competition to analyse budgets, calls-to-action and offers
• Measure the success of your ad campaigns
• Write compelling ads, choosing relevant keywords, and choose where to focus your money
• Learn using examples advantageous key ad strategies and little known industry tools
• Implement advanced strategies and tools to help you save time
• Recommendations include actual account snapshots and detailed instructions on how to implement each strategy
• Guidelines for budgets and effective bids and Strategies for running display ads

Who this book is for