Growth Product Manager's Handbook

Table of Contents

1. Introduction to Growth Product Management
2. Understanding Product-Led Growth Management Models
3. Understanding Your Customers
4. Unlocking Success in Product Strategy and Planning
5. Setting the Stage for a Powerful Product-Led Enterprise
6. Defining and Communicating Your Product Value Proposition
7. The Science of Growth Experimentation and Testing for Product-Led Success
8. Define, Monitor, and Act on Your Performance Metrics
9. Guiding Your Clients to the Pot of Gold
10. Maintaining High Customer Retention Rates
11. Unlocking Wallet Share through Expansion Revenue
12. The Future of a Growth Product Manager