Machine Learning and Generative AI for Marketing

Table of Contents

1. The Evolution of Marketing in the AI Era & Preparing Your Toolkit
2. Decoding Marketing Performance with KPIs
3. Unveiling the Dynamics of Marketing Success
4. Harnessing Seasonality and Trends for Strategic Planning
5. Enhancing Customer Insight with Sentiment Analysis
6. Leveraging Predictive Analytics and A/B Testing for Customer Engagement
7. Personalized Product Recommendations
8. Segmenting Customers with Machine Learning
9. Creating Compelling Content with Zero-Shot Learning
10. Enhancing Brand Presence with Few-Shot Learning and Transfer Learning
11. Micro-Targeting with Retrieval-Augmented Generation
12. The Future Landscape of AI/ML in Marketing
13. Ethics and Governance in AI-Enabled Marketing