Designing the Human Business

Table of Contents

1. The Value Machine – What a Business Model Is
2. Cogs in the Machine – What Makes Up a Business Model
3. Going a New Route – What Business Model Innovation Is
4. A Matter of Reason – When, Where, and Why Business Model Innovation Is Needed
5. The Master Designer – How to Dissect Business Models and Develop New and Better Ones
6. The Business Model Toolbox – An Evolution of Tools for Business Model Innovation
7. Thinking Like a Designer
8. Thinking Like a Scientist – Centering Our Design around Humans
9. Acting Like a Designer – The Design Thinking Process in Application
10. Working the Problem Space – Up and Down the Mountain
11. Intermission
12. Working the Solution Space – Up and Down the Next Mountain
13. Design Thinking's Final Act (So Far) – Our New Solution
14. Back to Business Model Innovation – à la Design Thinking
15. Execution - Bringing Our Business Model to Life
16. The Final Outcome – Consistent Ongoing Success