Unleashing the Power of UX Analytics

Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences
Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Enhance your understanding of qualitative and quantitative analysis for successful UX projects
• Apply design thinking and use surveys, interviews, and UX analytics tools for better product design
• Overcome bottlenecks and challenges at each stage of the user experience

Book Description

What you will learn

• Understand the significance of analytics in successful UX projects
• Apply design thinking as a problem-solving tool in a UX practice
• Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth
• Discover key considerations to determine which UX analytics tools are best for your projects
• Craft a North Star statement and understand how it guides your work
• Design and deliver the best research findings collateral
• Get to grips with heuristics and performing the effective evaluations

Who this book is for

This book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.