The Economics of Data, Analytics, and Digital Transformation

Build a continuously learning and adapting organization that can extract increasing levels of business, customer and operational value from the amalgamation of data and advanced analytics such as AI and Machine Learning

Key Features

• Master the Big Data Business Model Maturity Index methodology to transition to a value-driven organizational mindset
• Acquire implementable knowledge on digital transformation through 8 practical laws
• Explore the economics behind digital assets (data and analytics) that appreciate in value when constructed and deployed correctly

Book Description

What you will learn

• Train your organization to transition from being data-driven to being value-driven
• Navigate and master the big data business model maturity index
• Learn a methodology for determining the economic value of your data and analytics
• Understand how AI and machine learning can create analytics assets that appreciate in value the more that they are used
• Become aware of digital transformation misconceptions and pitfalls
• Create empowered and dynamic teams that fuel your organization's digital transformation

Who this book is for

This book is designed to benefit everyone from students who aspire to study the economic fundamentals behind data and digital transformation to established business leaders and professionals who want to learn how to leverage data and analytics to accelerate their business careers.