Table of Contents
- Data Science and Marketing
- Key Performance Indicators and Visualizations
- Drivers behind Marketing Engagement
- From Engagement to Conversion
- Product Analytics
- Recommending the Right Products
- Exploratory Analysis for Customer Behavior
- Predicting the Likelihood of Marketing Engagement
- Customer Lifetime Value
- Data-Driven Customer Segmentation
- Retaining Customers
- A/B Testing for Better Marketing Strategy
- What's Next?
