Hands-On Data Science for Marketing

Table of Contents

1. Data Science and Marketing
2. Key Performance Indicators and Visualizations
3. Drivers behind Marketing Engagement
4. From Engagement to Conversion
5. Product Analytics
6. Recommending the Right Products
7. Exploratory Analysis for Customer Behavior
8. Predicting the Likelihood of Marketing Engagement
9. Customer Lifetime Value
10. Data-Driven Customer Segmentation
11. Retaining Customers
12. A/B Testing for Better Marketing Strategy
13. What's Next?