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Learning Salesforce Einstein Cover

Learning Salesforce Einstein

Add artificial intelligence capabilities to your business solutions with Heroku, PredictiveIO, and Force

Publisher:Packt Publishing Limited
By:  and    
Paid access
|Jan 2025
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Description

Incorporate the power of Einstein in your Salesforce application

Key Features

  • Make better predictions of your business processes using prediction and predictive modeling
  • Build your own custom models by leveraging PredictionIO on the Heroku platform
  • Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and more

Book Description

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on.

This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from Salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the Force platform, along with Einstein, to build smarter apps.

The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities.

By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce’s various cloud offerings and how they can use Einstein’s capabilities and enhance applications.

What you will learn

  • Get introduced to AI and its role in CRM and cloud applications
  • Understand how Einstein works for the sales, service, marketing, community, and commerce clouds
  • Gain a deep understanding of how to use Einstein for the analytics cloud
  • Build predictive apps on Heroku using PredictionIO, and work with Einstein Predictive Vision Services
  • Incorporate Einstein in the IoT cloud
  • Test the accuracy of Einstein through Salesforce reporting and Wave analytics

Who this book is for

This book is for developers, data scientists, and Salesforce-experienced consultants who want to explore Salesforce Einstein and its current offerings. It assumes some prior experience with the Salesforce platform.

Table of Contents

  1. Understanding AI
  2. The Role of AI in CRM and Cloud Applications
  3. Building smarter apps using Prediction.io and Heroku
  4. Product Recommendation Application On Predicition.io
  5. Predictive Vision and Sentiment Services
  6. Applying Prediction and Vision Services on the app cloud platform
  7. Einstein for Analytics Cloud
  8. Einstein and IOT
  9. Measuring Testing accuracy Of Einstein
https://github.com/packtpublishing/learning-salesforce-einstein
PDF ISBN: 978-1-78712-528-5
Publisher: Packt Publishing Limited
Copyright owner: © 2017 Packt Publishing Limited
Publication date: 2025
Language: English
Pages: 334
Related subjects:
Computer sciences,
Networking
BISAC subjects:
COM043000,
COM004000,
COM005030
Thema subjects:
UT,
UYQ,
UFL,
KJC

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