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Introduction to R for Business Intelligence Cover

Introduction to R for Business Intelligence

Profit optimization using data mining, data analysis, and Business Intelligence

Publisher:Packt Publishing Limited
By: Jay Gendron  
Paid access
|Sep 2025
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Learn how to leverage the power of R for Business Intelligence

Key Features

  • Use this easy-to-follow guide to leverage the power of R analytics and make your business data more insightful.
  • This highly practical guide teaches you how to develop dashboards that help you make informed decisions using R.
  • Learn the A to Z of working with data for Business Intelligence with the help of this comprehensive guide.

Book Description

Explore the world of Business Intelligence through the eyes of an analyst working in a successful and growing company. Learn R through use cases supporting different functions within that company. This book provides data-driven and analytically focused approaches to help you answer questions in operations, marketing, and finance.
In Part 1, you will learn about extracting data from different sources, cleaning that data, and exploring its structure. In Part 2, you will explore predictive models and cluster analysis for Business Intelligence and analyze financial times series. Finally, in Part 3, you will learn to communicate results with sharp visualizations and interactive, web-based dashboards.
After completing the use cases, you will be able to work with business data in the R programming environment and realize how data science helps make informed decisions and develops business strategy. Along the way, you will find helpful tips about R and Business Intelligence.

What you will learn

  • Extract, clean, and transform data
  • Validate the quality of the data and variables in datasets
  • Learn exploratory data analysis
  • Build regression models
  • Implement popular data-mining algorithms
  • Visualize results using popular graphs
  • Publish the results as a dashboard through Interactive Web Application frameworks

Who this book is for

This book is for data analysts, business analysts, data science professionals or anyone who wants to learn analytic approaches to business problems. Basic familiarity with R is expected.

Table of Contents

  1. Extract, Transform, and Load
  2. Data Cleaning
  3. Exploratory Data Analysis
  4. Linear Regression for Business
  5. Data Mining - Cluster Analysis
  6. Time Series Analysis
  7. Visualizing the Data
  8. Web Dashboards with Shiny
  9. Appendix A References
  10. Appendix B - Other Helpful R Functions
  11. Appendix C - R Packages Used in the Book
  12. Appendix D - R Code for Supporting Market Segment Business Case Calculations
https://github.com/packtpublishing/introduction-to-r-for-business-intelligence
PDF ISBN: 978-1-78528-651-3
Publisher: Packt Publishing Limited
Copyright owner: © 2016 Packt Publishing Limited
Publication date: 2025
Language: English
Pages: 228
Related subjects:
Computer sciences,
Computer sciences, other

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