Learn the fundamentals of becoming a skillful and successful entrepreneur
Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability. The book covers the fundamental areas that you should know about like:
• Identifying business opportunities and leveraging them
• Developing a product/service that solves a genuine problem
• Setting up a company and registering it
• Creating a business plan for your business
• Segmenting markets and customers according to your business requirements
• Marketing your product and tackling competitors
This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process.
Dr. AnnaMaria Bliven, the author of this book is a business professional for over 30 years and has a wide-ranging experience in business development and management.
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