People Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Publisher:Bentham Science

By: Eugene Galanter, Howard Moskowitz and Matthias Silcher

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|Apr 2011

E-Book €83.99Institutions €333.95

Description

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives.

Behavioral economics is a ' hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe thanks to the work of Dr. Howard Moskowitz one of the authors of this book and the incredible success of Selling Blue Elephants. In other words the book is just slightly ahead of a sea change in consumer research and may be one of the ' tipping points' . (Coincidentally Malcolm Gladwell the bestselling author is a great admirer of Dr. Moskowitz)

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PDF ISBN: 978-1-60805-249-3

Publisher: Bentham Science

Publication date: 2011

Language: English

Pages: 302

Related subjects:

Business and economics,

Political economics,

Political economics, other