The AI Marketing Playbook
Concepts • Methods • Applications
Publisher:Mercury Learning and Information
Paid access
|Sep 2024
Table of contents
Frontmatter
Contents
Preface
Chapter 1: Introduction to Artificial Intelligence Marketing
Chapter 2: Understanding Artificial Intelligence and Machine Learning
Chapter 3: Preparing Your Data for Artificial Intelligence
Chapter 4: Using Artificial Intelligence to Analyze Customer Behavior
Chapter 5: Personalization with Artificial Intelligence
Chapter 6: Chatbots and Artificial Intelligence-Powered Customer Service
Chapter 7: Image and Video Recognition with Artificial Intelligence
Chapter 8: Using Artificial Intelligence (AI) for Social Media Marketing
Chapter 9: Predictive Analytics with Artificial Intelligence (AI)
Chapter 10: Email Marketing with Artificial Intelligence (AI)
Chapter 11: Search Engine Optimization (SEO) with Artificial Intelligence (AI)
Chapter 12: Using Artificial Intelligence for Content Marketing
Chapter 13: Marketing Automation with Artificial Intelligence (AI)
Chapter 14: Using Artificial Intelligence (AI) for Sales Enablement
Chapter 15: Ethical Considerations and the Future of Artificial Intelligence (AI) in Marketing
Index
19 chapters available
PDF ISBN: 978-1-5015-2003-7 | E-Pub ISBN: 978-1-5015-2004-4 | Paperback ISBN: 978-1-5015-2289-5 | DOI: 10.1515/9781501520037
Publisher: Mercury Learning and Information
Copyright owner: © 2024 Walter de Gruyter GmbH, Berlin/Boston
Publication date: 2024
Language: English
Pages: 272