Using AI in Marketing
An Introduction
Volume in the series
Publisher:Mercury Learning and Information
By: Greg Kihlstrom
Paid access
|Jul 2024
Table of contents
Frontmatter
Contents
Acknowledgments
About the Author
Foreword
Introduction
Chapter 1: A Brief History of AI
Chapter 2: Understanding AI and Marketing
Chapter 3: The Current Use of AI in Marketing
Chapter 4: Generative AI
Chapter 5: Personalized Customer Experience
Chapter 6: Team and Workflow Augmentation
Chapter 7: Data Analysis, Measurement, and Optimization
Chapter 8: Improving Prompt Writing
Chapter 9: Generative AI Cases and Examples
Chapter 10: The AI Adoption Mindset
Chapter 11: How AI Changes Your Marketing Approach
Chapter 12: When and Where to Invest in AI
Chapter 13: Challenges of AI
Epilogue
Index
21 chapters available
PDF ISBN: 978-1-5015-1976-5 | E-Pub ISBN: 978-1-5015-1978-9 | Paperback ISBN: 978-1-5015-2279-6 | DOI: 10.1515/9781501519765
Publisher: Mercury Learning and Information
Copyright owner: © 2024 Walter de Gruyter GmbH, Berlin/Boston
Publication date: 2024
Language: English
Pages: 136
Keywords:
