Table 1
Case Study Summary Matrix of Building Blocks of Behavior Change.
| BUILDING BLOCK FRAMEWORK | SMUD REGIONAL WORKFORCE DEVELOPMENT TEAM | MASS SAVE® COMMUNITY FIRST PARTNERSHIP PROGRAM | ENERGIZE CONNECTICUT℠ COMMUNITY PARTNERSHIP INITIATIVE |
|---|---|---|---|
| Audience: Defining the audience for intervention will help gauge the barriers these individuals face and facilitate a tailored program design. Different audiences benefit from different methods of engagement. | Community-based organizations (CBOs) rooted in underrepresented neighborhoods serving marginalized populations. | Massachusetts municipalities and CBOs. | Environmental justice (EJ) communities as defined by the Connecticut Department of Energy and Environmental Protection (DEEP) map for the state. |
| Behavior: The specific behavior for the audience that the program aims to change. | Increase representation of underrepresented groups in the energy efficiency sector and adjacent trades through skill development and networking. | Adopt energy efficient and behaviors in a way that increases customer trust and program participation. | Increase participation in energy efficiency offerings. |
| Content: The message and message framing the program uses to spur behavior change. | SMUD funds and convenes partners, and coordinates relationships among CBOs who do the program design and delivery. | Fund an energy advocate, local marketing efforts, and resources like training on energy efficiency and electrification, expert support, co-branded multilingual marketing materials, coaching and best practices to encourage program participation. | Partner with local CBOs to deliver outreach plans that promote energy assessments, weatherization, and other energy-saving upgrades. |
| Delivery: How the program delivers this content to the audience, including messengers and partners, mediums for communication, as well as timing of program implementation. | CBOs in underrepresented communities deliver trainings including curriculum development, certification facilitation, recruitment, access to wraparound services, placement and tracking. | Supported by a vendor, Mass Save program administrators are the primary implementer, communicating directly with partners and energy advocates and developing and delivering resources that promote energy efficient solutions. | Email, social networks, word of mouth, and various print and digital media, and provide partners freedom to deliver outreach efforts in the best way for their specific communities. |
| Evaluation: The documentation and measurement of program progress and impact to inform further program improvement. | While this is a portfolio of efforts and not a specific program, there are not program level evaluations. Core metrics of success include number of people trained and whether they are placed in living wage, zero-carbon careers. | The focus of evaluation is on participation metrics and successful community events, but the specific KPIs are still being finalized. | Provide tailored goals to partnerships on reaching a target number of leads or completed assessments, regularly receive feedback from partners, generate multiple reports to track progress. |