Figure 1
Formation of user types (source: own representation).
DIKW: Data-Information-Knowledge-Wisdom hierarchy (D: data; I: information; K: knowledge; W: wisdom).
Figure 2
Value proposition for the persona Monica Miller (source: own representation based on Osterwalder et al., 2015).
Figure 3
Fit between value map and customer profile according to Osterwalder (source: own representation based on Osterwalder et al., 2015).
Figure 4
Target customer journey of persona Monica Miller for the service component “Data self-service” (source: own representation).
Figure 5
Service blueprint for use case “Data self-service”. (source: own representation).
Figure 6
Service ecosystem map for use case “Data self-service” (source: own representation).