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Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better Cover

Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better

Psychologica Belgica
Volume 55 (2015): Issue 2
By: Boyka Bratanova,  Nicolas Kervyn and  Olivier Klein  
Open Access
|Jun 2015

Authors

Boyka Bratanova

bbratanova@ormond.unimelb.edu

Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles

Nicolas Kervyn

nicolas.o.kervyn@uclouvain.be

Center Emile Bernheim, Solvay Brussels School of Economy and Management, Université Libré de Bruxelles

Olivier Klein

oklein@ulb.ac.be

Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles
DOI: https://doi.org/10.5334/pb.bf | Journal eISSN: 0033-2879
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Language: English
Published on: Jun 9, 2015
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
warmth & competence,
subjective taste,
brand perception

© 2015 Boyka Bratanova, Nicolas Kervyn, Olivier Klein, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.

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