Abstract
[The Influence of Relative Importance and Emotional Intensity on Descriptive Text Content Processing]
Subjects read at their own pace and then recalled six descriptive texts. Results showed that the most important propositions arc better recalled than the less important ones; moreover, the propositions of the two most emotional texts are also better recalled than the ones of the less emotional texts. Results are consistent with the hypothesis that readers graded for importance and for emotional intensity the text content and processed better the most important and the most emotional information.