Abstract
In the current study, we examined the interactive effects of feedback type and sign on feedback-seeking behaviour, as well as the moderating role of regulatory focus. Using a behavioural measure of feedback seeking, we demonstrated a strong interaction between feedback type and sign, such that individuals subsequently sought the most feedback after they were provided with negative process feedback. Additionally, results suggested that an individual's chronic regulatory focus has implications for his or her feedback seeking behaviour. Overall, our results emphasised the value of negative process feedback, which arguably provides the most diagnostic information for behaviour adjustment and performance improvement.