Fear Appeal in Traffic Safety Advertising: The moderating role of medium context, trait anxiety, and differences between drivers and non-drivers
By: Wim Janssens and Patrick De Pelsmacker
DOI: https://doi.org/10.5334/pb-47-3-173 | Journal eISSN: 0033-2879
Language: English
Published on: Oct 1, 2007
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
© 2007 Wim Janssens, Patrick De Pelsmacker, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.