Figure 1
Monthly active users of short video industry applications.
Figure 2
Coordinate map of respondents’ locations.
Table 1
Sample Characteristics.
| CHARACTERISTICS | PERCENTAGE |
|---|---|
| Gender | |
| Male | 31.12 |
| Female | 68.88 |
| Age | |
| 18–20 | 19.34 |
| 21–23 | 32.93 |
| 24–26 | 23.26 |
| 27–30 | 24.47 |
| Education | |
| Primary school | 0 |
| Junior high school | 1.21 |
| High school | 7.55 |
| Undergraduate | 82.48 |
| Postgraduate | 8.46 |
| PhD student | 0.3 |
| Occupation | |
| Student | 43.5 |
| State-owned enterprises | 10.88 |
| Business unit | 9.97 |
| Civil servant | 2.11 |
| Private enterprise | 29.91 |
| Foreign enterprise | 3.63 |