Abstract
Radiology faces several serious challenges: the mass hysteria on AI, the ever-increasing workload, the growth and ageing of the general population, the ageing of the radiology workforce, the limitation of the number of radiologists in training, the declining interest of medical students, … Therefore, it is of the utmost importance to promote or ‘brand’ radiology to medical students. This can be done, among other things, by expressing enthusiasm and positivity for radiology in order to become an inspiration and role model. Moreover, it is very important to actively engage students during their rotation in the radiology department. The future of radiology needs to be assured today!