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Using Personas as a Tool for People-Centred Segmentation and Health Systems Planning in Ontario, Canada Cover

Using Personas as a Tool for People-Centred Segmentation and Health Systems Planning in Ontario, Canada

International Journal of Integrated Care
Volume 26 (2026): Issue 2
By: ,  ,  ,  ,  ,  ,  ,   and    
Open Access
|May 2026
Figures & tables

Figures & Tables

Figure 1

The conception of the people-centred segmentation approach.

Figure 2

Focus group round 1 persona formats [A-icon-oriented, B-data-oriented, and C-highlights]. Personas were created Vengage© [38] and stock images from Unsplash© [39].

Figure 3

Persona in focus group round two. Personas were created on Canva© [41] and stock images from Unsplash© [40].

Figure 4

Slides for focus group rounds one [left] and two [right].

DOI: https://doi.org/10.5334/ijic.9002 | Journal eISSN: 1568-4156
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Language: English
Page range: 12 - 12
Submitted on: Oct 4, 2024
Accepted on: May 7, 2026
Published on: May 21, 2026
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
population health management,
population segmentation,
community engagement,
qualitative methods,
personas

© 2026 Casey Chu, Kerry Kuluski, Arija Birze, Junhee Baek, Louis Wong, Catherine Donnelly, Brianne Wood, Jessica Logozzo, Laura Rosella, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 26 (2026): Issue 2
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