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A marketing approach to innovation in chronic care: new value for patients in Lombardian region Cover

A marketing approach to innovation in chronic care: new value for patients in Lombardian region

International Journal of Integrated Care
Volume 17 (2011): Issue 3
By: Luca Buccoliero,  Marco Magri,  Elena Bellio and  Elisa Solinas  
Open Access
|Jul 2017

Authors

Luca Buccoliero

luca.buccoliero@unibocconi.it

Bocconi University Department of Marketing and CERMES (Centre For Research on Marketing and Services), SDA Bocconi

Marco Magri

luca.buccoliero@unibocconi.it

Accura

Elena Bellio

luca.buccoliero@unibocconi.it

Bocconi University Department of Marketing and CERMES (Centre For Research on Marketing and Services)

Elisa Solinas

luca.buccoliero@unibocconi.it

Bocconi University Department of Marketing and CERMES (Centre For Research on Marketing and Services)
DOI: https://doi.org/10.5334/ijic.3132 | Journal eISSN: 1568-4156
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Language: English
Published on: Jul 11, 2017
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
chronic care,
model of care,
health marketing,
Italy

© 2017 Luca Buccoliero, Marco Magri, Elena Bellio, Elisa Solinas, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.

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