Table 1
Sample descriptive statistics.
| VARIABLE | MEAN | ST.DEV |
|---|---|---|
| Farmers’ age (years) | 50.32 | 10.09 |
| Family size | 4.67 | 1.49 |
| Involvement in Agricultural activity (years) | 25.82 | 11.18 |
| Involvement in sage production (years) | 7.10 | 4.20 |
| Area Cultivated with MAPs (ha) | 3.96 | 7.61 |
| Area cultivated with sage (ha) | 2.26 | 4.34 |
| Quantity produced of sage (ton) | 4.62 | 8.31 |
| Household annual income (ALL) | 805,238 | 739,022 |
| Share of income from sage cultivation to total income | 47.73% | 28.49% |
| Education | ||
| 11.43% | |
| 53.91% | |
| 34.72% | |
| Employment of HH (self-employed in agriculture) | 64.2% | |
| Share of respondents involved in sage cultivation | 92.90% | |
| Share of respondents’ involvement in wild sage collection | 13.13% | |
[i] Note: ALL – Albanian lek (1 Euro = 97 ALL as per 19/09/2021); HH is household head.
Table 1 reports descriptive statistics for the original survey sample.

Figure 1
Empirical model.
Source: Authors’ analysis.
Table 2
Results of logistic regression.
| VARIABLE | B | S.E. | p |
|---|---|---|---|
| Constant | 7.154 | 5.991 | 0.232 |
| Perceived economic benefits | 6.639*** | 2.210 | 0.003 |
| Transaction costs for meeting quality requirements | 3.332** | 1.327 | 0.012 |
| Power over farmers’ margin-related activities | 6.144** | 2.650 | 0.020 |
| Power over farmers’ product-quality activities | 5.278*** | 2.007 | 0.009 |
| Power over farmers’ product-delivery activities | 5.869** | 2.318 | 0.011 |
| Satisfaction with the main buyer | –2.536* | 1.407 | 0.072 |
| Dependence on farming | 2.546 | 1.560 | 0.103 |
| EDUC: Basic vs agricultural high school | 1.800 | 1.894 | 0.342 |
| EDUC: Basic vs other high school | –0.697 | 1.859 | 0.708 |
| EDUC: Basic vs University | 9.465 | 45.932 | 0.837 |
| Experience | –0.548 | 0.419 | 0.191 |
| Age of household head | –0.036 | 0.096 | 0.706 |
| Area planted with MAPs | 0.471 | 0.390 | 0.228 |
| Area planted with MAPs squared | –0.012 | 0.008 | 0.127 |
[i] Note: Dependent variable: willingness to cooperate (1 = willing to cooperate; 0 = not willing). N = 137 complete observations after diagnostic screening and complete-case availability for the variables included in the model. Education reference category: basic education. Standard errors are reported in the S.E. column. * p < .10; ** p < .05; *** p < .01. -2 Log likelihood = 27.39; Cox & Snell R2 = .565; Nagelkerke R2 = .878; Model Chi-square = 114.04 (df = 14).
