Cover page picture: Mvaliab Social Media Marketing (2012). Marshall McLuhan. Retrieved from http://mvaliab.wordpress.com/2012/02/04/marshall-mcluhan/.
Figure 1
The McLuhan Tetrad. Source: Mvaliab Social Media Marketing (2012).
Figures & Tables
What Would McLuhan Say about the Smartphone? Applying McLuhan’s Tetrad to the Smartphone
By: Isabelle Adam
DOI: https://doi.org/10.5334/glo.9 | Journal eISSN: 2059-2949
Language: English
Published on: Mar 3, 2016
Published by: Ubiquity Press
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
© 2016 Isabelle Adam, published by Ubiquity Press
This work is licensed under the Creative Commons Attribution 4.0 License.