Class 7310 Advertising_ International Standard Industrial Classification of All Economic Activities (ISIC), Rev_4
| ISIC Rev.4 | |
|---|---|
| Hierarchy | Division: 73 - Advertising and market research; Group: 731 – Advertising; Class: 7310 – Advertising |
| Explanation | This class includes the provision of a full range of advertising services including advice, creative services, production of advertising material, media planning and buying. This class includes: creation and realization of advertising campaigns: |
| · -creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media | |
| · -creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc. | |
| · -media representation, i.e. sale of time and space for various media soliciting advertising | |
| · -aerial advertising | |
| · -distribution or delivery of advertising material or samples | |
| · -provision of advertising space on billboards etc. | |
| · -creation of stands and other display structures and sites | |
| · -conducting marketing campaigns and other advertising services aimed at attracting and retaining customers. | |
| This class excludes: | |
| · -publishing of advertising material | |
| · -production of commercial messages for radio, television and film | |
| · -public-relations activities | |
| · -market research | |
| · -graphic design activities | |
| · -advertising photography | |
| · -convention and trade show organizers | |
| · -mailing activities | |
Art direction component in some higher education programs in English speaking countries
| Institution (Country) | Program(s) | Art direction component |
|---|---|---|
| University of Texas at Austin (USA) | BA in Advertising, MA in Advertising, PhD in Advertising and Texas Creative programs. | Flexible choices |
| University of Southern | Bachelor of Arts, Minor in advertising. | 2 courses. |
| California (USA) | ||
| Queensland University of Technology (AU) | Master of Advertising (Creative Advertising) | 2 courses. |
| RMIT University (AU) | Bachelor of Communication (Advertising) | 2 courses. |
| Manchester Metropolitan University (UK) | Master of Design and Art direction. Bachelor of Design and Advertising (Hons) MIRIAD Graduate | All throughout the program |
| Boston University (USA) | Master of Science. Advertising. | 2 courses. |
| The Creative Circus | 2 year Portfolio-building educational program. | All throughout the program |
| Miami Ad School (USA) | Art Direction program | All throughout the program |
| Savannah College of Art and Design | Advertising Design Master of Arts and Master of Fine Arts. Advertising Design Bachelor of Fine Arts | All throughout the program |
| VCU Brandcenter | Art Direction Graduate Program | 3 courses. |
| Academy of Art University | BFA Advertising, MFA Advertising | All throughout the program |
| Chicago Portfolio School | Art Direction program | All throughout the program |
| Ringling College (USA) | Advertising Design | All throughout the program |
| Miami International University of Art and Design (USA) | Advertising-Bachelor of Arts | All throughout the program |
| Washington University in St Louis (USA) | BFA Communication Design | All throughout the program |
Mapping some hypothetical projects according to combinations of hypothetical general conditions
| Prac. | No prac. | Long | Short | Col. | Solo | Create | Reinf. | Imp. | Change | |
|---|---|---|---|---|---|---|---|---|---|---|
| Project 1 | x | x | x | x | ||||||
| Project 2 | x | x | x | x | ||||||
| Project 3 | x | x | x | x | ||||||
| Project 4 | x | x | x | x | ||||||
| Project 5 | x | x | x | x | ||||||
| Project 6 | x | x | x | x | ||||||
| Project 7 | x | x | x | x | ||||||
| Project 8 | x | x | x | x | ||||||
| Project 9 | x | x | x | x | ||||||
| Project 10 | x | x | x | x | ||||||
| Project 11 | x | x | x | x | ||||||
| Project 12 | x | x | x | x | ||||||
| Project 13 | x | x | x | x | ||||||
| Project 14 | x | x | x | x | ||||||
| Project 15 | x | x | x | x | ||||||
| Prac. | No prac. | Long | Short | Col. | Solo | Create | Reinf. | Imp. | Change | |
| Project 16 | x | x | x | x | ||||||
| Project 17 | x | x | x | x | ||||||
| Project 18 | x | x | x | x | ||||||
| Project 19 | x | x | x | x | ||||||
| Project 20 | x | x | x | x | ||||||
| Project 21 | x | x | x | x | ||||||
| Project 22 | x | x | x | x | ||||||
| Project 23 | x | x | x | x | ||||||
| Project 24 | x | x | x | x | ||||||
| Project 25 | x | x | x | x | ||||||
| Project 26 | x | x | x | x | ||||||
| Project 27 | x | x | x | x | ||||||
| Project 28 | x | x | x | x | ||||||
| Project 29 | x | x | x | x | ||||||
| Project 30 | x | x | x | x | ||||||
| Project 31 | x | x | x | x | ||||||
| Project 32 | x | x | x | x | ||||||
| Project 33 | x | x | x | x | ||||||
| Project 34 | x | x | x | x |