Have a personal or library account? Click to login
Survival of the mediated Cover
By: Mark Deuze  
Open Access
|Jan 2010

Abstract

Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.

DOI: https://doi.org/10.5334/csci.33 | Journal eISSN: 1836-0416
Language: English
Published on: Jan 1, 2010
Published by: Tallinn, Erfurt University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2010 Mark Deuze, published by Tallinn, Erfurt University
This work is licensed under the Creative Commons Attribution 4.0 License.