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The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology Cover

The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology

By: Katie Ellis,  Mike Kent and  Kathryn Locke  
Open Access
|Jul 2018

Abstract

Audio description continues to be unavailable on broadcast television in Australia, despite the technological capabilities to provide it and the existence of a federally funded back catalogue or ‘secret library’ of audio described television content. This paper reveals findings into both the amount of audio described content that has been created but not made available to television audiences, while also reviewing existing innovative platforms for audio description, such as the app BAM-Describe. It contextualises these findings in an overview of the history of audio description in and outside of Australia, highlighting key technological and policy changes. Evoking theories of the preferred user and how this understanding of television audiences addresses disability, we argue that different interpretations of how audio description can be delivered, determined through a process of interpretive flexibility (and continued industry creativity and innovation) may finally shift the stagnating discussions around audio description provision, and thus ultimately change the accessibility of television for the blind and vision impaired.

DOI: https://doi.org/10.5334/csci.105 | Journal eISSN: 1836-0416
Language: English
Page range: 7 - 16
Submitted on: Mar 15, 2018
Accepted on: Jun 18, 2018
Published on: Jul 10, 2018
Published by: Tallinn, Erfurt University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2018 Katie Ellis, Mike Kent, Kathryn Locke, published by Tallinn, Erfurt University
This work is licensed under the Creative Commons Attribution 4.0 License.