Figura 1
The circuit of culture (Fonte: du Gay et al xxxi).
Figura 2
Figura 2 Espaçonave Dragon com bandeira americana e marca gráfica da SpaceX.
Fonte: www.spacex.com/vehicles/dragon/.
Figura 3
Astronautas Robert Behnken e Douglas Hurley a bordo de um veículo Tesla (frame do lançamento Crew Demo-2 Launch).
Fonte: Crew Demo-2 Launch, disponível em youtu.be/xY96v0OIcK4.
Figura 4
Marca gráfica Launch America, ao lado das marcas da NASA e da SpaceX (frame da apresentação Crew Demo-2 Launch).
Fonte: Crew Demo-2 Launch, disponível em youtu.be/xY96v0OIcK4.
Tabela 1
Seleção de comentários sobre Elon Musk, agrupados por tópicos, extraídos da apresentação Starship Update, disponível no canal do Youtube da SpaceX.
| COMPARAÇÕES COM PERSONAGENS HISTÓRICOS |
| “Elon is truly Henry Ford of our time. Making new forms of transport affordable”. |
| “This is a moment in history. It’s like seeing Howard Hughes introduce his aircraft. Incredible time to be alive”. |
| NÃO HUMANO |
| “Elon talks like an A.I. I won’t be surprised if he is a robot (emoticon)” |
| “Elon Musk is the most human and non human person ever” |
| VIAJANTE NO TEMPO |
| “Elon is obviously a time traveler who is having fun messing around in our timeline” |
| “Elon is from the year 3000. He traveled back in time to teach us the way of the future” |
| HERÓI |
| “My Hero.” |
| “Real life Tony Stark, except he delivers a speech like me giving class presentations. I love his weirdness”. |
| VISIONÁRIO |
| “Elon Musk is a Visionary and a revolutionary person” |
| “What a great man. He is the visionary the world needs” |
| INSPIRADOR |
| “Once in a while humanity gets some individual that stands out among the rest and pushes our society one step forward into the future. I think Steve Jobs was one of them during our time, so I considered him a big loss. But man, I’m so glad we got Elon these days. He really does make the future sound exciting” |
| “Elon Musk will be remembered as one of the men who inspire humankind to become interplanetary life from. Genius!” |
| GENIAL |
| “This guy is so smart it’s scary” |
| “When Stephen Hawking died it felt like humanity lost its most prized possession. Elon has quickly proved that there are more inspirational genius dreamers left among us. Thank you people of SpaceX”. |
| ESTRANHO |
| “He’s so awkward but I love it” |
| “What a weird and absurd speaker yet interesting at the same damn time” |
| DROGADO |
| “Is he on drugs?” |
| “he smokes too much weed” |
| SEM HABILIDADES DISCURSIVAS |
| “I love that he’s a bad speaker, it just makes me trust him more” |
| “The fact that I trust a poor public speaker like Musk more than most exceptional public speakers in politics goes to show something.” |
| GRATIDÃO |
| “Elon and SpaceX are literally turning sci-fi into reality. Thank you for feeding our dreams and imagination. Go on SpaceX, we are with you! (emoticon)(emoticon)” |
| “Thank you Elon. On a world where billionaires hoard their cash and die having achieved nothing real, you have truly broken the mould” |
[i] (Fonte: https://youtu.be/sOpMrVnjYeY. Acesso em 8 de novembro de 2019).
Figura 5
Traje de astronauta da SpaceX.
Fonte: www.spacex.com/dragon. Acesso em 10/11/2019.