Engaging with the Private Sector for Noncommunicable Disease Prevention and Control: Is it Possible to Create “Shared Value?”

Consider implementing the measures set out in the WHO FCTC and its guidelines for implementation, as well as the Protocol to Eliminate Illicit Trade in Tobacco Products, if applicable, as the foundational instruments in global tobacco control

Increase excise taxes and prices on tobacco products

Implement large graphic health warnings on all tobacco packages, accompanied by plain/standardized packaging

Enact and enforce comprehensive bans on tobacco advertising, promotion, and sponsorship

Eliminate exposure to second-hand tobacco smoke in all indoor workplaces, public places, and public transport

Implement effective mass media campaigns that educate the public about the harms of smoking/tobacco use and second-hand smoke, and encourage behavioral change

Provide cost-covered effective population-wide support (including brief advice, national toll-free quitline services, and mCessation) for tobacco cessation to all tobacco users

Provide cost-covered effective pharmacological interventions to all tobacco users who want to quit, through the use of nicotine replacement therapy, bupropion, and varenicline.

Establish a tracking and tracing system to support the elimination of illicit trade in tobacco products that is in line with Article 8 of the Protocol to Eliminate Illicit Trade in Tobacco Products

Ban cross-border tobacco advertising, promotion and sponsorship, including those through modern means of communication

Implement applicable recommendations in WHO’s Global strategy to reduce the harmful use of alcohol through multisectoral actions in the recommended target areas

Implement WHO’s global action plan on alcohol 2022–2030 to support and complement policy measures and interventions implemented at the national level following 10 areas recommended in the global strategy to reduce the harmful use of alcohol

Strengthen leadership and increase commitment and capacity to address the harmful use of alcohol

Increase awareness and strengthen the knowledge base on the magnitude and nature of problems caused by the harmful use of alcohol through awareness programs, operational research, improved monitoring, and surveillance systems

Increase excise taxes on alcoholic beverages

Enact and enforce bans or comprehensive restrictions on exposure to alcohol advertising (across multiple types of media)

Enact and enforce restrictions on the physical availability of retailed alcohol (via reduced hours of sale)

Enact and enforce drink-driving laws and blood alcohol concentration limits through sobriety checkpoints

Provide brief psychosocial intervention for persons with hazardous and harmful alcohol use

Carry out regular reviews of prices concerning the level of inflation and income

Establish minimum prices for alcohol where applicable

Enact and enforce an appropriate minimum age for the purchase or consumption of alcoholic beverages and reduce the density of retail outlets

Restrict or ban promotions of alcoholic beverages in connection with sponsorships and activities targeting young people

Provide prevention, treatment and care for alcohol use disorders and comorbid conditions in health and social services

Provide consumers with information, including labels and health warnings, about the contents of alcoholic beverages and the harms associated with alcohol consumption

Implement WHO’s Global Strategy on Diet, Physical Activity and Health, the Global strategy for infant and young child feeding jointly developed by WHO and UNICEF and WHO’s Comprehensive implementation plan on maternal, infant, and young child nutrition

Develop and implement national nutrient- and food-based dietary guidelines, as well as nutrient profile models for different applications as appropriate

Introduce reformulation policies for healthier food and beverage products (for example, elimination of trans-fatty acids and/or reduction of saturated fats, free sugars and/or sodium)

Front-of-pack labeling as part of comprehensive nutrition labeling policies for facilitating consumers’ understanding and choice of food for healthy diets

Public food procurement and service policies for healthy diets (for example, to reduce the intake of free sugars, sodium and unhealthy fats, and to increase the consumption of legumes, whole grains, fruits and vegetables)

Behavioral change communication and mass media campaigns for healthy diets (for example, to reduce the intake of energy, free sugars, sodium, and unhealthy fats, and to increase the consumption of legumes, whole grains, fruits, and vegetables)

Policies to protect children from the harmful impact of food marketing on diet

Protection, promotion, and support of optimal breastfeeding practices

Taxation on sugar-sweetened beverages as part of fiscal policies for healthy diets

Subsidies on healthy foods and beverages (for example, fruits, and vegetables) as part of comprehensive fiscal policies for healthy diets

Menu labeling in food service for healthy diets (for example, to reduce the intake of energy, free sugars, sodium, and/or unhealthy fats)

Limiting portion and package size for healthy diets (for example, to reduce the intake of energy, free sugars, sodium, and/or unhealthy fats)

Nutrition education and counseling for healthy diets in different settings (for example, in preschools, schools, workplaces, and hospitals)