Funkcjonowanie oferty noclegowej w środowisku wiejskim w czasie pandemii COVID-19 w opinii zarządzających na przykładzie Wielkopolski

The COVID-19 pandemic significantly impacted tourism, reshaping its operations in rural and urban areas. New regulations, economic challenges, and tourist fears forced changes in practices. A noticeable trend was the shift from cities to the countryside, increasing interest in agritourism. This study focused on agritourism farms in Greater Poland region, analyzing their operations during the pandemic from the perspectives of managers. Interviews with 12 facility operators explored challenges, opportunities, and future prospects for their services. Conducted in early 2023, after the pandemic subsided, the research reflects on the consequences of adaptations and the outlook for rural tourism. Interestingly, many operators viewed the pandemic not only as a challenge but also as an opportunity, with some even experiencing periods of prosperity. These findings highlight the adaptability of agritourism and its ability to thrive despite global uncertainty.