Nonverbal Communication in Business

Nonverbal communication plays a crucial role in communication, complementing what we express verbally and providing clues to our real emotions and intentions. Gestures, facial expressions and posture contribute to building or diminishing confidence in interactions. Congruence between verbal and non-verbal messages is essential for clear and effective communication, while discrepancies can cause confusion. In addition, the meaning of nonverbal language varies according to context and culture, requiring adaptability and sensitivity. Mastering this type of communication can improve personal and professional relationships.

JEL Classification: Z19.